JANUARY 10, 2002
“Valuability”
Should Be The Goal Of Every Healthcare Organization In 2003 And Beyond
___________________________________________
Robert T. Yokl - President -
The HCP Group, Ltd.
“ A New
Word, A New Goal, A New Year Filled With New Opportunities”
_______________________________________________________________________
Valu-abi-li-ty:
verb 1. meets customer’s functional requirements exactly; 2.
devoid of waste and inefficiencies; 3. customized; 4. best value; 5.
high worth in customer’s eyes
In my search to
bring more clarity to the evolution of value management in healthcare
organizations, I have coined a new word “Valuability” to
illustrate how different
the art and science of value management is compared to the field of cost
management, which only focus is cutting cost -- not VALUABILITY.
JUST ABOUT ANYONE
CAN BE A COST CUTTER, but it takes real talent, skill, ability and
knowledge to be a value practitioner…
Cost cutting is
the knack of slashing, crashing, pulling, tugging, pushing, shaking or
shoving anyone and anything that might possibly save some money for your
healthcare organization with short-term results and long-term headaches.
Whereas, value management is a discipline that has as its goal the
identification of BEST VALUE products, services and technologies that
can be provide reliable functionality at the lowest possible total
cost. Therefore, VALUABILITY should be our goal in 2003 and beyond, not
cost cutting.
Valuability Will
Give You The Edge
With few
exceptions, healthcare organizations are challenged with obtaining
culture commitment and buy-in from their organizational leaders,
clinicians and staff in managing and controlling their non-salary
expenses. Yet, most healthcare organizations are still in the COST
CUTTING mode, which is a BIG TURN-OFF to these important customers and
stakeholders.
How Do We Get
These Customers and Stakeholders On Our Side…
The secret is
to identify through value studies products, services and technologies
that have “Valuability” (or relative worth) in your customers eyes that
are equal to or better than their current products, services and
technologies they are buying now,
but at a lower
strategicva.com.
A New Year Filled
With New Savings Opportunities
Your healthcare
organization is fighting a battle every year to have a HEALTHY BOTTOM
LINE or at least break-even at best. From my vantage point, most
healthcare organizations are
running out of ideas
to improve their bottom line! Yet, a HUGE SOURCE of bottom line
improvements are going UNTAPPED at most healthcare organizations today.
To have a new year filled with
new savings opportunities,
I would recommend that your test all of your products, services and
technologies for their VALUABLITY. I guarantee you that most will FLUNK
this test!
